- Found in computers which can be used by complete beginners through to professionals
• Creative in its design and its usability
• For all people to experience and share- although its rarity will disappear as a result
• Redefined- Now undertaking a massive technological breakthrough, losing much of its original ties with Sony- Moving towards Microsoft and Intel
• Seen in the wallpapers- e.g. the black background with three metallic-coloured stripes, the curved pieces of metal set in black
• Always different from all other brands
• Created by users as well as those who work at VAIO
• Inherited by all computers with a Sony VAIO wallpaper or VAIO wallpaper
• Evolving all the time
• Used by businesses and creative experts and those wanting to become such people.